America Before the Invention of Starbucks

8 May

His second favorite thing about going to the A & P with his mother was watching the man in the white coat make coffee.

First the white coated man would ask what kind you wanted. (The boy liked the kind that came in the red bag. When he was grown up and his wife asked what kind of coffee he’d like he was sure to say “the kind in the red bag, please”. His wife would probably choose the yellow bag.)

Next the man set the dial for the type of grind the customer wanted. Then he’d pour the whole coffee beans into the top of the grinding machine. Finally, he quickly shoved the bag under the spout of the machine.

That’s when the magic happened. With the sound of a rushing mountain stream like the kind you might hear on a nature segment of the Wonderful World of Disney the whole beans became coffee dust. The air was filled with the rich smell of freshly ground coffee. The machine eventually whined to a stop like a turned off vacuum cleaner. And the miracle was accomplished.

The boy’s favorite thing in the store was reading Golden Books from the spinning wire rack while his mother shopped.
But that’s an entirely different story.

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2 Responses to “America Before the Invention of Starbucks”

  1. SiouxP May 8, 2012 at 7:02 PM #

    I’D LOVE TO KNOW THE ORIGIN OF THIS PIECE. ADVERTISEMENT IN A MAGAZINE, I PRESUME. IT’S VERY NORMAN ROCKWELLISH. THEN AGAIN, PERHAPS, I’VE BEEN WATCHING TOO MUCH MAD MEN!!! SIOUX

  2. Jonathan Stark May 8, 2012 at 7:43 PM #

    Eight o’ Clock still makes a fine cup o’ coffee. Even after all these years.

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